EP 115: The Moment Claude Co-Work Replaced 4 Days of Work in 30 Minutes

He handed AI a full marketing project… and it came back finished in 30 minutes.

What used to take 4 days of analysis, reporting, and presentation building was done in a single sitting with better insights included.

In this episode, Andrew Bruce Smith breaks down how tools like Claude Co‑Work are changing the way marketers actually work. This is not about faster copy or better prompts. It is about delegating entire workflows to AI and shifting your role from execution to management.

You will hear how AI can analyse raw marketing data, build reports, create presentations, and even improve on your thinking without being explicitly asked. The implications for agencies, in-house teams, and professional services are immediate.

There is also a clear warning. Most organisations are still treating AI like a tool rather than a system. That gap is where both risk and opportunity now sit.

If you work in marketing, this is already affecting your output, your value, and your role.

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