Adam Gusky on Getting Recommended by AI

Adam Gusky, solo founder of Blawgy, on how businesses get recommended by ChatGPT and other AI tools, and what technical founders get wrong about marketing. Adam went from a college wrestling meme page and 30 side projects to quitting his job, selling Blawgy as a hand-built service, watching it churn, and rebuilding it into a product agencies now run for their clients. We get into SEO vs AEO, whether a post every day still works, and why most people will buy software instead of vibe coding it. I share how customers are finding Killswitch through AI answers, the Grok Bot team behind its marketing, and the partner program I'm building with attorneys and financial advisors. 00:00 - Introduction 02:19 - A college meme page and 30 side projects 04:05 - What Blawgy does 04:51 - Is SEO dead? SEO vs AEO and GEO 07:18 - How long before it works 10:34 - FoodBuddy and the menu item calorie play 12:21 - Agent readiness and llms.txt 15:23 - Customers finding Killswitch through AI 18:35 - Quitting the job to build Blawgy 22:12 - From hand-built service to real product 24:26 - Guardrails and multi-pass quality checks 26:17 - The Blawgy pixel and refreshing old posts 33:30 - Why people buy software instead of vibe coding it 38:37 - Handoff plans for solo founders 45:23 - Blawgy's stack, AI coding tools, and Tmux 54:06 - Marketing Killswitch with Grok Bots 56:31 - CAPTCHAs, bots, and AI slop on social 58:48 - A partner program for attorneys and advisors 1:01:09 - Local cold outreach that gets replies 1:03:02 - Why Blawgy sells to agencies 1:09:50 - Tiered pricing and finding agencies with Apollo 1:13:23 - SEO agencies, backlinks, and a cold email experiment 1:16:34 - Is a post every day overkill? 1:19:08 - Building an AI podcast producer 1:27:42 - Where to find Adam Resources Mentioned: - Blawgy: https://blawgy.com/?utm_source=elixir-mentor - MyFoodBuddy: https://apps.apple.com/us/app/myfoodbuddy/id6505124191?utm_source=elixir-mentor - Is It Agent Ready: https://isitagentready.com/?utm_source=elixir-mentor - Killswitch: https://killswitch.app/?utm_source=elixir-mentor Connect with Adam: - X/Twitter: https://x.com/adamc0dez?utm_source=elixir-mentor - Blawgy on X: https://x.com/blawgyseo?utm_source=elixir-mentor Sponsors: - BEAMOps: https://beamops.co.uk/?utm_source=elixir-mentor - Paraxial.io: https://paraxial.io/?utm_source=elixir-mentor - Jido: https://agentjido.xyz/discord?utm_source=elixir-mentor SUPPORT ELIXIR MENTOR - Elixir Mentor: https://elixirmentor.com/?utm_source=elixir-mentor #ElixirLang #MyElixirStatus #ElixirMentor