Roman Khan's Frameworks Behind $200M/Year in E-commerce

Roman Khan runs $200M+/year in ecommerce across multiple brands. In 2018, he nearly went bankrupt. That moment changed everything. In this conversation, he shares: → The supplier framework that protects your cash flow → Why world-class operators run single digit opex → His hiring philosophy (and why he avoids US talent) → The micromanagement system he swears by → How to budget when you can't predict supply chain → Where he's putting his time and money in 2025 No surface-level advice. We share the frameworks that scale. Timestamps: 0:00 Intro 0:30 Q4 Learnings and What Went Wrong 6:51 Building for Exit vs Quick Cash 11:55 Planning the Next 5 Years 20:03 Origin Story 31:01 From Rocket Internet to Peak 21 38:00 Inventory Management Framework 53:29 Day in the Life at $200M/Year 1:04:17 The Micromanagement System 1:10:04 Why You Should Avoid Hiring in America 1:18:41 Company Culture and Retention 1:26:00 Investment Strategy 1:31:13 Where the Alpha is Going: SEO, Reddit, TikTok 1:35:42 Rapid Fire Questions About Elevator Goods: Elevator Goods is the home for modern DTC. We build brands, back creators, and bring founders together through capital, free education, and community. Learn More: https://elevatorgoods.com/ About the Moderator: Monish Sabnani is a Managing Partner at Elevator Goods. X: https://x.com/msabnani93 LinkedIn: https://www.linkedin.com/in/monishsabnani/