EconTalk

Margaret Heffernan on Uncharted

Sep 7, 2020 · 1 hr 4 min · Episode 753 · 30.9 MB
0:00-1:04:19

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How do we prepare for a future that is unpredictable? That's the question at the heart of Margaret Heffernan's new book, Uncharted: How to Navigate the Future. Heffernan is a professor at the University of Bath, but she is also a serial entrepreneur, a former CEO, and the author of five books on leadership, innovation, and the challenge of unleashing talent and creativity in large organizations. In this wide-ranging conversation with EconTalk host Russ Roberts, Heffernan discusses the central thesis of her book: The future may be unpredictable, but that doesn't mean you can't prepare for it. And smart organizations and people can learn how to do it.