A One-Two Punch Drives Ecommerce Growth

Sean Stone advises ecommerce merchants to adopt a one-two punch for growth. Punch one is developing a profitable, branded website. Punch two is converting the likely spillover traffic on Amazon. That tactic inspired the name of Sean’s latest agency, Spillover Commerce. He’s a longtime Amazon consultant who now says brands should focus on their own domains while selling Amazon-only items secondarily. In this episode, he addresses one-two strategies, commodity goods, traffic sources, and more. For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/a-one-two-punch-drives-ecommerce-growth For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts ****** Practical Ecommerce helps online merchants improve with expert articles, podcasts, and webinars. Founded in 2005, we're an independent publisher, unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com