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Driving with J9 · Jul 31, 2025 · 23 min

Ford CEO Neale Hill on whether SA's auto industry is in trouble

The South African automotive industry is bombarded with new vehicles from the East. Ford Africa president Neale Hill sits down with Janine van der Post to explain if our local industry is in trouble, and what kind of help it needs from the government. Hill also shares what the Blue Oval brand is doing to stay relevant in the competitive market, the R900m dealer investment news, and how the new Ranger bakkie campaign defines South ‘Africanness’.

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The South African automotive industry is bombarded with new vehicles from the East. Ford Africa president Neale Hill sits down with Janine van der Post to explain if our local industry is in trouble, and what kind of help it needs from the government. Hill also shares what the Blue Oval brand is doing to stay relevant in the competitive market, the R900m dealer investment news, and how the new Ranger bakkie campaign defines South ‘Africanness’.

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