How Lovable Is Turning Operators Into Developers

She began 2025 without knowing what a PRD was. She ended the year as an AI builder. In this episode of Drag & Drop, Feroz Khan sits down with Kat Hill Contag, a non-technical founder and Lovable Ambassador, to explore how the barriers to building software are rapidly collapsing. Kat’s journey started with curiosity. During the inaugural Lovable SheBuilds Hackathon, she entered a 48-hour competition without a traditional engineering background and built AI Recess, a platform designed to help teams actually use AI in their daily work. Out of 2,500+ applicants, her project was selected as the B2B category winner. Her story highlights a major shift happening across the industry. AI tools and modern development platforms like Lovable are enabling operators, founders, and business leaders to build software directly — not just engineers. This conversation explores what that shift means for: • AI builders and non-technical founders • Operators becoming developers • Enterprise AI adoption and governance • The future of software development The barrier to building is lowering. The advantage now belongs to those closest to the problem. Tell us what you loved about this Episode. Website: itracusa.com Contact: Feroz Khan 🎙️ This episode is brought to you by ITRAC. ITRAC helps organizations build Enterprise AI capability. We support enterprise teams through: • Specialist AI & OutSystems Talent • Enterprise AI Training & Enablement • OutSystems Training & Solutions • Enterprise AI Community From developing your existing teams to finding specialist talent, ITRAC helps organizations build the skills and capability needed to adopt AI effectively. ITRAC | Building Enterprise AI capability through talent, training and community.