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(don't) Waste Water! | Water Tech to Solve the World · Dec 3, 2025 · 33 min

Would You Gift Sewage for Christmas?

What Wastewater Products Can You Actually Buy for Christmas? 🤫 Tired of stitching together Crunchbase, overpriced reports, and "a guy who knows a guy"? I built the fix. 50 Founder Seats. Join the waitlist: leviathandata.io 🙌 Supporters 🙌 A big thank you to my partner SimpleLab: https://link.dww.show/simplelab My best water tech analysis straight to your inbox: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6884833968848474112 ⬇️ IN THIS VIDEO ⬇️ This special episode showcases 17 commercially available products made from recycled wastewater, desalination brine, and industrial water byproducts. From ski resort snow to table salt, beer to bourbon, cosmetics to clothing, these items prove that circular water economy isn't just theory—it's hitting store shelves as legitimate luxury goods and everyday essentials. 🌶️ KEY SPICES 🌶️ 🎿 Big Sky Resort now makes artificial snow from recycled village wastewater using Montana's largest zero liquid discharge system 🧂 Desalination brine transforms into gourmet table salts and superfood ingredients instead of marine discharge 🍺 Reused wastewater beer, rainwater whisky, and coffee-waste vodka prove beverage innovation is real 👖 Jeans from Everlane and Triarchy achieve 95-98% water recycling through closed-loop finishing 🧴 L'Oreal's Burgos "waterloop factory" reuses 100% of process water for Kerastase production 🧪 Hungarian startup Cycle ferments sewage sludge into bio-acid cleaners shipped worldwide 🥜 IN A NUTSHELL 🥜 Can you really eat products from desalination waste? Aqualia's Alma de Mar table salts and UAE-grown Salicornia demonstrate that brine valorization creates food-safe, even gourmet products through controlled crystallization and aquaponic farming. How are beverage companies using wastewater? H2O Innovation, Epic Cleantec, and Singapore's NEWBrew produce beers from purified wastewater, while Good Vodka upcycles 15 million tons of annual coffee cherry waste and Old Humble proofs whisky with collected Texas rainwater. What makes water-smart clothing different? Everlane's Saitex partnership recycles 98% of process water, Triarchy replaces chemical bleaching with ozone, and Girlfriend Collective turns plastic bottles into sportswear while capturing microplastics. Which home products close the water loop? Porcelanosa ceramics operates zero liquid discharge, EnviroCopy paper circulates water 30 times per production cycle, and Vuna's Aurin turns urine into nitrogen fertilizer now scaling across Europe. ⏰ TIME STAMPS ⏰ 00:00 17 Wastewater Products 00:17 Big Sky Montana 04:31 Alma de Mar 06:12 Salicornia 07:49 Tasting 09:34 They almost made it... 10:31 H2O Innovation Pale Ale 12:43 Good Vodka 14:24 Old Humble Special Reserve 16:16 Naif Face Scrub 18:27 Kerastase by l'Oreal 20:09 Everlane Jeans 22:29 Triarchy Jeans 23:38 Girlfriend Collective Tank Top 25:07 Himba Fish Cuff 25:32 Innorecycling Water Can 25:59 Aurin by Vuna 27:31 Porcelanosa Tiles 28:56 Sustana Enviro Copy 30:15 Cycle Biocleaners 32:02 Test Results 33:03 An Epic Surprise... Hosted on Ausha. See ausha.co/privacy-policy for more information.

0:00-33:36

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show notes

What Wastewater Products Can You Actually Buy for Christmas?

🤫 Tired of stitching together Crunchbase, overpriced reports, and "a guy who knows a guy"? I built the fix. 50 Founder Seats. Join the waitlist: leviathandata.io


🙌 Supporters 🙌

A big thank you to my partner SimpleLab: https://link.dww.show/simplelab

My best water tech analysis straight to your inbox: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6884833968848474112


⬇️ IN THIS VIDEO ⬇️

This special episode showcases 17 commercially available products made from recycled wastewater, desalination brine, and industrial water byproducts. From ski resort snow to table salt, beer to bourbon, cosmetics to clothing, these items prove that circular water economy isn't just theory—it's hitting store shelves as legitimate luxury goods and everyday essentials.


🌶️ KEY SPICES 🌶️

🎿 Big Sky Resort now makes artificial snow from recycled village wastewater using Montana's largest zero liquid discharge system

🧂 Desalination brine transforms into gourmet table salts and superfood ingredients instead of marine discharge

🍺 Reused wastewater beer, rainwater whisky, and coffee-waste vodka prove beverage innovation is real

👖 Jeans from Everlane and Triarchy achieve 95-98% water recycling through closed-loop finishing

🧴 L'Oreal's Burgos "waterloop factory" reuses 100% of process water for Kerastase production

🧪 Hungarian startup Cycle ferments sewage sludge into bio-acid cleaners shipped worldwide


🥜 IN A NUTSHELL 🥜

Can you really eat products from desalination waste? Aqualia's Alma de Mar table salts and UAE-grown Salicornia demonstrate that brine valorization creates food-safe, even gourmet products through controlled crystallization and aquaponic farming.


How are beverage companies using wastewater? H2O Innovation, Epic Cleantec, and Singapore's NEWBrew produce beers from purified wastewater, while Good Vodka upcycles 15 million tons of annual coffee cherry waste and Old Humble proofs whisky with collected Texas rainwater.


What makes water-smart clothing different? Everlane's Saitex partnership recycles 98% of process water, Triarchy replaces chemical bleaching with ozone, and Girlfriend Collective turns plastic bottles into sportswear while capturing microplastics.


Which home products close the water loop? Porcelanosa ceramics operates zero liquid discharge, EnviroCopy paper circulates water 30 times per production cycle, and Vuna's Aurin turns urine into nitrogen fertilizer now scaling across Europe.


⏰ TIME STAMPS ⏰

00:00 17 Wastewater Products

00:17 Big Sky Montana

04:31 Alma de Mar

06:12 Salicornia

07:49 Tasting

09:34 They almost made it...

10:31 H2O Innovation Pale Ale

12:43 Good Vodka

14:24 Old Humble Special Reserve

16:16 Naif Face Scrub

18:27 Kerastase by l'Oreal

20:09 Everlane Jeans

22:29 Triarchy Jeans

23:38 Girlfriend Collective Tank Top

25:07 Himba Fish Cuff

25:32 Innorecycling Water Can

25:59 Aurin by Vuna

27:31 Porcelanosa Tiles

28:56 Sustana Enviro Copy

30:15 Cycle Biocleaners

32:02 Test Results

33:03 An Epic Surprise...


Hosted on Ausha. See ausha.co/privacy-policy for more information.

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