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Ditching Hourly · August 21 · 1 hr 10 min

Jason Cohen - Hidden Multipliers

Double-unicorn founder (WP Engine and A Smart Bear), Jason Cohen, joined me on Ditching Hourly to talk about the ideas behind his new book, Hidden Multipliers. We talked about using AI as a facilitator rather than an answer machine, choosing ideal customers, differentiating a consulting business, how AI is changing SaaS and software work, and why writing can help you think in public. Chapters 00:00 - Introduction 01:56 - AI Skills as Facilitators 04:16 - Choosing Your Best Customers 09:42 - Building Strategy Around Yourself 13:40 - Defining a Market 22:29 - Problems, Alternatives, and Categories 27:00 - Differentiating Consulting Services 33:58 - The Fear of Closing Doors 38:02 - Who Hidden Multipliers Is For 41:14 - AI and the Future of SaaS 49:33 - Why Expertise Still Matters 53:24 - Distribution and Fast Followers 59:13 - Worldview as Differentiation 61:03 - Writing to Think 68:28 - Where to Find Jason Jason’s Links The Book » https://shop.hiddenmultipliers.com/ The Skills » https://skills.asmartbear.com/ Jason’s Blog » https://longform.asmartbear.com/ Jason’s Podcast » https://smartbearlive.transistor.fm/ Jason’s LinkedIn » https://www.linkedin.com/in/jasoncohen/ ---- Sales Conversations That Don’t Feel Sleazy — live Oct 20 at noon ET Learn how to structure sales conversations so the buyer tells you what the outcome is worth without feeling sleazy or trying to manipulate them. The live 90-minute Zoom workshop is $450 and includes the recording, transcript, summary notes, and a practical worksheet. Learn more and register » https://jonathanstark.com/sgs

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Double-unicorn founder (WP Engine and A Smart Bear), Jason Cohen, joined me on Ditching Hourly to talk about the ideas behind his new book, Hidden Multipliers.


We talked about using AI as a facilitator rather than an answer machine, choosing ideal customers, differentiating a consulting business, how AI is changing SaaS and software work, and why writing can help you think in public.

Chapters

  • 00:00 - Introduction
  • 01:56 - AI Skills as Facilitators
  • 04:16 - Choosing Your Best Customers
  • 09:42 - Building Strategy Around Yourself
  • 13:40 - Defining a Market
  • 22:29 - Problems, Alternatives, and Categories
  • 27:00 - Differentiating Consulting Services
  • 33:58 - The Fear of Closing Doors
  • 38:02 - Who Hidden Multipliers Is For
  • 41:14 - AI and the Future of SaaS
  • 49:33 - Why Expertise Still Matters
  • 53:24 - Distribution and Fast Followers
  • 59:13 - Worldview as Differentiation
  • 61:03 - Writing to Think
  • 68:28 - Where to Find Jason

Jason’s Links



----

Sales Conversations That Don’t Feel Sleazy — live Oct 20 at noon ET

Learn how to structure sales conversations so the buyer tells you what the outcome is worth without feeling sleazy or trying to manipulate them.

The live 90-minute Zoom workshop is $450 and includes the recording, transcript, summary notes, and a practical worksheet.

Learn more and register » https://jonathanstark.com/sgs

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