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Ditching Hourly · May 26 · 50 min

Alain Chautard - Scaling Angular Certification

Angular expert Alain Chautard rejoined me on Ditching Hourly to share how he scaled his certification business through partnerships and automation. Jonathan and Alain talk about turning niche expertise into a certification business, reducing support demands, using expert partners across time zones and languages, negotiating a licensing-style partnership, and what happens when a soloist plugs their business into a larger organization. 00:00 - Introduction and Welcome Back 03:24 - Creating the Angular Certification Program 07:00 - Automating Customer Support 10:04 - Scaling with Global Partnerships 12:08 - Handling Certification Interviews 15:04 - Partnerships and Business Growth 20:05 - Negotiating a Business Partnership 24:38 - Email Marketing Journey 36:51 - Exploring New Content Formats 38:51 - Mastermind Groups for Soloists Alain Chautard is a Google Developer Expert in Angular who does consulting, training, and conference/content work around the Angular framework. He created an Angular certification program after clients asked for proof of completion beyond a simple training certificate. His work now includes helping teams make architecture decisions, get up to speed with Angular, and scale the certification business through partnerships. Learn more at alainchautard.com. ---- Do you know you need to niche down, but keep hesitating because you're afraid of picking the wrong niche, cutting off good opportunities, or boxing yourself in? You DON'T need more convincing that vague positioning is a problem. You DO need a way to make positioning feel less risky so you can finally choose a direction, test it in the market, and adjust without blowing up your business. On Tuesday, September 8th, 2026, at noon Eastern Time, I'm running a live workshop called Positioning For Soloists Having A Hard Time Niching Down. That's what we'll tackle in this workshop. It's the second session of my Fall 2026 Soloist Growth Workshop series for expertise-based business owners just like you. Live attendance is limited to 20, so don't wait. Learn more at: https://jonathanstark.com/sgs Enroll in Positioning For Soloists now » Hope to see you live in Zoom on Tuesday.

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Angular expert Alain Chautard rejoined me on Ditching Hourly to share how he scaled his certification business through partnerships and automation.

Jonathan and Alain talk about turning niche expertise into a certification business, reducing support demands, using expert partners across time zones and languages, negotiating a licensing-style partnership, and what happens when a soloist plugs their business into a larger organization.

  • 00:00 - Introduction and Welcome Back
  • 03:24 - Creating the Angular Certification Program
  • 07:00 - Automating Customer Support
  • 10:04 - Scaling with Global Partnerships
  • 12:08 - Handling Certification Interviews
  • 15:04 - Partnerships and Business Growth
  • 20:05 - Negotiating a Business Partnership
  • 24:38 - Email Marketing Journey
  • 36:51 - Exploring New Content Formats
  • 38:51 - Mastermind Groups for Soloists

Alain Chautard is a Google Developer Expert in Angular who does consulting, training, and conference/content work around the Angular framework. He created an Angular certification program after clients asked for proof of completion beyond a simple training certificate. His work now includes helping teams make architecture decisions, get up to speed with Angular, and scale the certification business through partnerships. Learn more at alainchautard.com.


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Do you know you need to niche down, but keep hesitating because you're afraid of picking the wrong niche, cutting off good opportunities, or boxing yourself in?

You DON'T need more convincing that vague positioning is a problem.

You DO need a way to make positioning feel less risky so you can finally choose a direction, test it in the market, and adjust without blowing up your business.

On Tuesday, September 8th, 2026, at noon Eastern Time, I'm running a live workshop called Positioning For Soloists Having A Hard Time Niching Down.

That's what we'll tackle in this workshop.

It's the second session of my Fall 2026 Soloist Growth Workshop series for expertise-based business owners just like you.

Live attendance is limited to 20, so don't wait.

Learn more at: https://jonathanstark.com/sgs

Enroll in Positioning For Soloists now »

Hope to see you live in Zoom on Tuesday.

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