Dirty Pool Podcast - Ep11 - Paris Pinball Addict: How The Pinball Industry Needs To Change
Streams straight from the publisher. podnod never proxies or re-hosts episode audio.
Guillaume Fau (aka Paris Pinball Addict) joins us to break down the global pinball scene and we don’t hold back. We talk pinball ambassadorship, international markets, and the step-by-step process this industry should be following when announcing and releasing games. With years of large-scale marketing experience, Guillaume lays out how transparency and better communication could fix a lot of what’s broken in the current pinball hype cycle.
00:00:00 - Intro
00:00:30 - Hello Paris Pinball Addict.
00:01:00 - Topics For The Podcast!
00:03:10 - Why Pinball Needs 'Ambassadors'
00:03:50 - Shut Up Laundry
00:04:10 - Guillaume works in market analysis.
00:05:00 - Pinball History Lesson
00:06:40 - Speaking Freely About Pinball Marketing / PR Background
00:08:50 - What's Wrong With Pinball Marketing
00:17:00 - Pinball markets have changed over the years. How games are marketed does too.
00:18:30 - Analysis - @PinballBrothers and @SpookyPinball
00:21:00 - A Warm Up To The Big List Of How To Market a Pinball Machine
00:32:40 - ok... Lets breakdown the proper steps of releasing a pinball machine from start to finish.
00:33:20 - Guillaume says nice stuff about @BoFPinball
00:37:00 - Step 1 - Coordinate Your Launch and Don't Be Afraid To Delay Games Within Budget.
00:38:40 - Step 2 - Announce What Upcoming Titles Are Months Before Release
00:40:40 - Transparency time! I'm @dirtypoolpinball working at Barrels Of Fun
00:41:10 - Step 3 - Make an Amazing Marketing Video / Flyers / Social MediaTake Over and Coordinate The Delivery.
00:50:30 - Step 4 (not 5) - Get The Game In The Hands Of People That Can Showcase It At It's BEST.
00:52:00 - Step 5 (not 6) - Game Support Post Launch, and Keeping Consumer Faith.
00:55:50 - Step 6 - Widescale Testing Games With Real People - Under NDA.
00:58:20 - @IEPinball is an alien, and only sassy when he's on my stream.
01:00:28 - Distributors that break NDA's need to be held accountable. @PinballBrothers
01:02:18 - Lets Talk About Harry Potter and @JerseyJackPinball
01:05:00 - Pinball 'influencers' need to give honest feedback on games.
01:07:00 - What's the other side of this? We need a manufacturer to step up.
01:10:15 - Trade show conversations vs marketting conversations.
01:12:04 - @BoFPinball has entered the chat. (Literally)
01:13:00 - PPA talks about the Labrynth launch
01:16:04 - @NudgeMagazine has entered the chat
01:18:34 - Is announcing games more complicated than it seems?
01:22:44 - Teaser / Trailer 1 / Trailer 2 / Release.
01:27:49 - Code updates need transparency
01:28:51 - @sternpinballinc pulling the plug on @DEADFLIP 's update about xmen
01:31:35 - IP purchasing is a limited timeframe
01:35:14 - Pinball criticism on design needs to have a constructive foundation
01:40:25 - Adding ballsaves is not how to fix design problems
01:45:35 - Stand up against predatory DLC monetization
01:49:21- Locking content behind expensive toppers is ... awful
01:52:50 - Thank you Guillaume!
01:54:35 - The Raven Thing...
01:56:20 - Top 3 Pins?
01:58:48 - Upcoming stuff from Paris Pinball Addict? Go Follow!
Praise the Great Pyramid
📡 Twitch – twitch.tv/dirtypoolpinball
📺 YouTube – youtube.com/@DirtyPoolPinball
📷 Instagram – instagram.com/dirtypoolpinball
📘 Facebook – facebook.com/dirtypoolpinball
#DirtyPoolPinball #PinballPodcast #ParisPinballAddict #GuillaumeFau #PinballMarketing #PinballAmbassador #PinballLeaks #PinballIndustry #GameReveal #PinballTransparency #PinballCommunity #PinballCollectors #PinballNews #InternationalPinball #SternPinball #JerseyJackPinball #SpookyPinball #DutchPinball #TurnerPinball #ArcadeCulture #GlobalPinball
No links were found in this episode’s notes.
- 0:00Intro
- 0:30Hello Paris Pinball Addict.
- 1:00Topics For The Podcast!
- 3:10Why Pinball Needs ’Ambassadors’
- 3:50Shut Up Laundry
- 4:10Guillaume works in market analysis.
- 5:00Pinball History Lesson
- 6:40Speaking Freely About Pinball Marketing / PR Background
- 8:50What’s Wrong With Pinball Marketing
- 17:00Pinball markets have changed over the years. How games are marketed does too.
- 18:30Analysis - @PinballBrothers and @SpookyPinball
- 21:00A Warm Up To The Big List Of How To Market a Pinball Machine
- 32:40ok... Lets breakdown the proper steps of releasing a pinball machine from start to finish.
- 33:20Guillaume says nice stuff about @BoFPinball
- 37:00Step 1 - Coordinate Your Launch and Don’t Be Afraid To Delay Games Within Budget.
- 38:40Step 2 - Announce What Upcoming Titles Are Months Before Release
- 40:40Transparency time! I’m @dirtypoolpinball working at Barrels Of Fun
- 41:10Step 3 - Make an Amazing Marketing Video / Flyers / Social MediaTake Over and Coordinate The Delivery.
- 50:30Step 4 (not 5) - Get The Game In The Hands Of People That Can Showcase It At It’s BEST.
- 52:00Step 5 (not 6) - Game Support Post Launch, and Keeping Consumer Faith.
- 55:50Step 6 - Widescale Testing Games With Real People - Under NDA.
- 58:20IEPinball is an alien, and only sassy when he’s on my stream.
- 1:00:28Distributors that break NDA’s need to be held accountable. @PinballBrothers
- 1:02:18Lets Talk About Harry Potter and @JerseyJackPinball
- 1:05:00Pinball ’influencers’ need to give honest feedback on games.
- 1:07:00What’s the other side of this? We need a manufacturer to step up.
- 1:10:15Trade show conversations vs marketting conversations.
- 1:12:04BoFPinball has entered the chat. (Literally)
- 1:13:00PPA talks about the Labrynth launch
- 1:16:04NudgeMagazine has entered the chat
- 1:18:34Is announcing games more complicated than it seems?
- 1:22:44Teaser / Trailer 1 / Trailer 2 / Release.
- 1:27:49Code updates need transparency
- 1:28:51sternpinballinc pulling the plug on @DEADFLIP ’s update about xmen
- 1:31:35IP purchasing is a limited timeframe
- 1:35:14Pinball criticism on design needs to have a constructive foundation
- 1:40:25Adding ballsaves is not how to fix design problems
- 1:45:35Stand up against predatory DLC monetization
- 1:49:21Locking content behind expensive toppers is ... awful
- 1:52:50Thank you Guillaume!
- 1:54:35The Raven Thing...
- 1:56:20Top 3 Pins?
- 1:58:48Upcoming stuff from Paris Pinball Addict? Go Follow!