Using CRM and content together to boost engagement with Dean Shaw and Adam Sykes

In this episode of the Digital Culture Podcast, James Akers speaks to Tech Champions Dean Shaw and Adam Sykes to explore how organisations can use the tools they already have to better understand, reach, and engage their audiences. From simple content creation techniques to practical Customer Relationship Management (CRM) automations, the conversation highlights how even small teams with tight budgets can make big improvements to their audience journeys. They discuss: How using content at the right time can create more engaging communication Why you don't need big budgets for high-impact content What CRM automations and personalisation options can help audiences feel more connected to your organisation Links and resources discussed in this episode: Download the transcript for this episode (Word document) Indigo Ltd Museums and Galleries Benchmark Substrakt 2025 Benchmark Report Music by ⁠⁠SHAR