The impact of AI on website visibility and search with Monica Thomas

In this episode of the Digital Culture Podcast, James Akers speaks with Monica Thomas, Tech Champion for Search Engine Optimisation, about how Search Engine Optimisation (SEO) is evolving in the age of Artificial Intelligence (AI). Monica explains what SEO really means today, why AI is changing the way people discover cultural experiences online, and how organisations can adapt to stay visible. She also shares practical advice on using Google Ad Grants, a program offering charities free daily advertising credit to promote their mission. The conversation covers everything from structuring content for AI-driven discovery to understanding new tools like structured markup and llms.txt, making this a must-listen for anyone navigating the future of digital marketing in the cultural sector. They discuss: What SEO really means today and why it’s not just about keywords anymore. Why AI is reshaping Search and what that means for arts organisations. How to optimise your website for both traditional search and AI-driven discovery. Links and resources discussed in this episode: Download the transcript for this episode (Word document) How to apply for and use Google Ad Grants Watch Monica’s recent webinar about Google Ad Grants Read One Further's report 'The impact of AI Overviews in the cultural sector' Music by ⁠⁠SHAR