From museums to memes: Adam Koszary on culture, creativity & connection

The Digital Culture Podcast is for creative and cultural professionals to get to know the Digital Culture Network team, learn how we can help your digital skills development, and find out what’s happening across the sector. In this episode, James Akers speaks to digital marketing expert Adam Koszary about how social media has evolved and what it means for cultural organisations today. They discuss the importance of clear strategy, authentic tone of voice, and creating engaging content that connects with different audiences. Adam also shares practical advice for small teams on balancing creativity, resources and expectations in an increasingly complex digital landscape. They discuss: Why having a clear focus and strategy is essential in today’s algorithm-driven social platforms How to develop an authentic tone of voice that resonates with different audiences Practical ways small teams can create effective content without chasing viral success Links and resources discussed in this episode: Download the transcript for this episode (Word document) Find out more about Adam on his website Subscribe to Adam’s newsletter Music by ⁠⁠SHAR