#3: What Makes Good Digital Content Now?

In this episode of Digital & AI Decoded, Niall Devitt, Elish Bul-Godley, Sinéad Walsh and Denis Jastrzebski discuss what actually makes good content and why audience value, authenticity and clear objectives matter more than simply creating more posts. They cover customer-focused content, video, user-generated content, content funnels and common mistakes businesses make when they focus on views, likes or constant sales messages instead of building relationships with the right audience. You’ll also hear practical approaches including content pillars, content calendars, calls to action, custom GPTs and a three-stage approach to using AI for content planning and creation. View the full episode page and resources -- Let’s work together to grow your organisation We help organisations and businesses improve communication, build capability and achieve measurable results through digital marketing, AI, content, campaigns and websites. Work with Content Plan