#2: Start With the Problem, Not the Tech

In this episode of Digital & AI Decoded, Niall Devitt is joined by Sinéad Walsh and Denis Jastrzebski from Content Plan to discuss why businesses should start with the problem rather than the technology. They explore why websites, social media advertising and AI tools sometimes fail to deliver results, and why the real issue may relate to customer targeting, messaging, internal processes, skills or available time. You’ll also hear practical guidance on root cause analysis, customer segments, standard operating procedures and mapping a business workflow before introducing AI or automation. View the full episode page and resources -- Let’s work together to grow your organisation We help organisations and businesses improve communication, build capability and achieve measurable results through digital marketing, AI, content, campaigns and websites. Work with Content Plan