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Design Tangents · Dec 3, 2025 · 42 min

Hiroki Asai: Designing the Journey

Working at the intersection of user experience, visual communication, creative leadership and systems thinking, Hiroki Asai blends his design talent and love for travel as Airbnb’s Chief Experience Officer. Evan and Josh recently visited San Francisco and participated in the full ecosystem of what the company is offering before sitting down with Asai to talk about skateboarding, modernism, local cuisine and travel adventures. They got a special look at how important and impactful end-to-end design is at Airbnb. This episode is available in video at coolhunting.com/design-tangents This Old Ledge: Skate History and Architecture in SF https://www.airbnb.com/experiences/5915329 Hyperlocal, foraged fare by Clair https://www.airbnb.com/services/6068057 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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show notes

Working at the intersection of user experience, visual communication, creative leadership and systems thinking, Hiroki Asai blends his design talent and love for travel as Airbnb’s Chief Experience Officer. Evan and Josh recently visited San Francisco and participated in the full ecosystem of what the company is offering before sitting down with Asai to talk about skateboarding, modernism, local cuisine and travel adventures. They got a special look at how important and impactful end-to-end design is at Airbnb.

This episode is available in video at coolhunting.com/design-tangents

This Old Ledge: Skate History and Architecture in SF

https://www.airbnb.com/experiences/5915329

Hyperlocal, foraged fare by Clair

https://www.airbnb.com/services/6068057

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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