Skip to content
Sign in
Artwork for Decoding AI for Marketing
Decoding AI for Marketing · January 13 · 56 min

AI Hype Vs. Reality at CES 2026

Shelly Palmer, professor in residence at Syracuse and expert in all things AI, returns to the show to offer up what trends he saw at CES, and where the marketing industry is going. He explains how fast AI is changing every day, what marketers need to be doing to keep up, and why the technology is still underhyped. For Further Reading: CES 2026 Day 1: https://shellypalmer.com/2026/01/ces-2026-day-1-robot-wars/ How to Install and Setup Claude Code: https://shellypalmer.com/2026/01/how-to-install-claude-code/ MMA CMO AI Transformation Summit featuring Shelly: https://mmaglobal.com/cmo-ai-transformation-summit Listen on your favorite podcast app: https://pod.link/1715735755

0:00-56:27
Play in

transcript

No transcript — this publisher did not publish one.

show notes

Shelly Palmer, professor in residence at Syracuse and expert in all things AI, returns to the show to offer up what trends he saw at CES, and where the marketing industry is going. He explains how fast AI is changing every day, what marketers need to be doing to keep up, and why the technology is still underhyped.


For Further Reading:

CES 2026 Day 1: https://shellypalmer.com/2026/01/ces-2026-day-1-robot-wars/

How to Install and Setup Claude Code: https://shellypalmer.com/2026/01/how-to-install-claude-code/

MMA CMO AI Transformation Summit featuring Shelly: https://mmaglobal.com/cmo-ai-transformation-summit

Listen on your favorite podcast app: https://pod.link/1715735755

more episodes

All episodes