Do followers really matter when working with brands?

“Do followers really matter when working with brands?” On this week’s episode of Debrief with a Diva Brock is joined by Makeup Artist turned full time founder Beth from Saint Jack! Brock and Beth chat leaving makeup to become a founder, how to get brands to sponsor masterclasses and Beth’s best marketing advice for brands and creatives. Beth and Brock with the all important diva moment and Beth has had enough of AI slop. CHAPTERS 00:00 A chaotic start 02:30 The story behind Saint Jack 07:25 Beth’s makeup artistry background 08:50 Why personality-led content beats boring product posts 15:09 Beth’s Makeup Journey 16:34 Why Beth stepped away from bridal makeup 21:25 How Beth and Brock first connected 22:53 Follower counts dont’ always matter 26:30 What Beth looks for in a masterclass sponsorship 36:24 The Saint Jack brushes 41:23 The story behind the Saint Jack name 46:36 Marketing advice for makeup artists and brand founders 48:22 What’s next for Saint Jack 49:48 Beth’s take on AI slop ONLINE EDUCATION https://www.paintbybrock.com/online-education-1 WHERE TO FIND BROCK ⁠https://www.instagram.com/paintbybrock/⁠ ⁠https://www.tiktok.com/@paintbybrock⁠ ⁠https://www.youtube.com/@PAINTBYBROCK⁠ WHERE TO FIND SAINT JACK https://www.instagram.com/bysaintjack/?hl=en https://saintjack.com.au/?srsltid=AU7gw4XrKgFTbAcPtlMPDK6fjcT0IlM8vmyBb9FJtzaW3iHZ-hipMHBx INTRO/OUTRO SONG Song: PLVTO - Are You With Me [NCS Release] Music provided by NoCopyrightSounds Free Download/Stream: http://ncs.io/AYMW Watch: http://ncs.lnk.to/AYMWAT/youtube