#6 - HelloFresh: Building and scaling a Product Analytics culture

Florian Bonnet is a former Director of Product at HelloFresh. He later held product leadership roles in scale-ups such as Typeform and Fintechture. He is currently VP of Product Management at Veriff, the Estonian unicorn. We cover : 🔥 #1 - How to define the metrics (North Star, KPI Tree…) 🔥 #2 - How to manage product performance with data on a weekly basis 🔥 #3 - How to implement the right collaboration between Product & Data 🔥 His 2 main challenges and his views on GenAI for Product Analytics 📚 RESOURCES - Florian’s LinkedIn profile - His book The Power of Analytics - Matt Watkinson's book The Grid 🎬 CHAPTERS 00:00 What is HelloFresh? 01:32 Florian’s journey from Data Analyst to Director of Product 03:16 The context at HelloFresh when he became Director of Product 05:49 #1 - How to define the metrics (North Star, KPI Tree…) 08:30 #2 - How to manage product performance with data on a weekly basis 12:17 #3 - How to implement the right collaboration between Product & Data 15:38 His main challenges 18:53 The tech stack he recommends 21:04 The impact of GenAI on Product Analytics 25:48 Florian’s favorite resources 28:14 His best advice 🤩 OTHER EPISODES YOU SHOULD LOVE #5 - N26: Building and scaling the Data team for Marketing #4 - Ex-VP of Product at Looker, he launched Omni, the challenger in Business Intelligence #2 - Deezer : How I restructured the Business Analytics team and made it more Business-Focused 🎙 SUPPORT THE PODCAST FOR FREE 1/ Subscribe 🔔 2/ Leave a 5 stars review on Apple Podcasts here 🥰 Hosted on Acast. See acast.com/privacy for more information.