Dare to make enemies and gain fans - Freddie Öst & Erik Kockrum (Snask)

Radim is joined by Freddie and Erik from SNASK — the Stockholm-based studio that has spent nearly two decades building one of the most distinctive, daring creative brands on the planet. ~ What begins as a conversation about music, inspiration, and origins unfolds into a masterclass in conviction, values-led work, and why making enemies is the most logical brand strategy there is. From their refusal to enter awards to a client who fainted getting a tattoo at a wrap party, this episode is a full-blooded reminder of what it actually looks like to stand for something — and never apologise for it. Takeaways Build your brand like a rock band — with mythology, a manifesto, and the confidence to always play last Standing for your values creates both enemies and fans — and that is precisely the point Humour is far more universal than people believe; the fear of it not landing is bigger than the reality Making enemies isn't risky — having no position at all is the true creative catastrophe Great creative partnerships work by lifting each other's ideas further than either could reach alone "Fuck-off capital" isn't money — it's the courage to operate entirely on your own terms Holding clients through unfamiliar territory requires conviction and patience, not retreat The design industry desperately needs voices — neutral, inoffensive work doesn't just underperform, it disappears Daring Forever. Podcast with Radim Malinic daringcreativity.com | desk@daringcreativity.com Books by Radim Malinic Paperback and Kindle > https://amzn.to/4biTwFc Free audiobook (with Audible trial) > https://geni.us/free-audiobook Book bundles https://novemberuniverse.co.uk Lux Coffee Co. https://luxcoffee.co.uk/ (Use: PODCAST for 15% off) November Universe https://novemberuniverse.co.uk (Use: PODCAST for 10% off)