Creative Research 101 | The Hidden System Behind Ads That Scale

🚨🚀 Get your growth compass score: https://eu1.hubs.ly/H0yhtSG0 Loukas and Olly go back to basics on creative research: the five-factor scoring system that finds your real binding constraint before you open a single tab, and the audience, competitor and social research techniques that get you there. If you run creative strategy for a DTC brand or agency and want a sharper process for finding what to test next, this is your refresher on the fundamentals. AI Prompt: https://soarwithus.notion.site/Indirect-Competitor-Discovery-Prompt-3d711884e3c9802d843ff7eb108045c6 Growth Compass "cheat sheet": https://www.notion.so/soarwithus/How-8-and-9-figure-D2C-brands-scale-spend-profitably-A-Complete-Framework-35711884e3c98073b830d1cbe90c2224?source=copy_link Timestamps: This podcast is proudly sponsored by Incard. If you're spending serious money on daily business expenses and getting nothing back on it right now, this dedicated offer gets you 2% Cashback for year 1 on Ads, SaaS, Travel and other everyday business expenses. Uncapped. Sign up for free and use the code SWU2K26 to unlock your cashback: https://www.incard.com/?fpr=soarwithus&fp_sid=pod Follow Olly: https://linktr.ee/ollyhudson Follow Joe: https://linktr.ee/joe_marston Follow Loukas: https://www.linkedin.com/in/loukas-hambi-388067152/ Follow Liam: https://www.linkedin.com/in/liam-dean-a11a43152/