PwC Principal Jocelyn Aqua on Earning Consumer Trust and Business

Our guest today is Jocelyn Aqua. She’s a principal at PwC, where her specialty is regulatory privacy and cybersecurity. Our conversation centers on a recently published report from PWC called Protect Me, what they describe as an in-depth look at what consumers want, what worries them, and what companies can do to earn their trust and their business.