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Creative Entrepreneur: A Podcast For Business Growth and Trending News

How Social Media is Killing Your Business Plan with Julie Lokun and Dominick Domasky

June 22 · 27 min · Episode 194 · 26.8 MB
0:00-27:53

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What if Instagram disappeared tomorrow? What if Facebook changed the algorithm — again — and your reach dropped to zero overnight? For millions of entrepreneurs, that's not a hypothetical. It's already happening.

In this high-energy, no-fluff episode of The Creative Entrepreneur Podcast, hosts Julie Lokun and Dominick Domasky deliver a wake-up call every entrepreneur needs to hear: social media is not a business strategy — it's borrowed land. And if you're building your brand exclusively on rented platforms, you're one algorithm update away from losing everything you've worked for.

REACH OUT TO JULIE AND DOM- www.creativeentrepreneurpod.com

and www.cre8tivecon.com

Julie and Dom break down what it actually means to own your ecosystem — and give you the concrete, actionable framework to start doing it this week.

What You'll Learn in This Episode

  • Why social media is a rental agreement, not a business plan — and what to do instead
  • The shocking truth about organic reach in 2025 (Instagram: 5–7% of your own followers; Facebook: as low as 1–2%)
  • The 7 pillars of owning your ecosystem: website, email list, podcast, book, community, live events, and your own stage
  • How the RSS feed works — and why your podcast content is truly yours forever
  • Why your website is your most important digital real estate in the age of AI and deepfakes
  • How to turn social media from your strategy into your megaphone
  • Why books are still the ultimate credibility asset — and how to use one to unlock speaking, coaching, and media opportunities
  • How Cre8tive Con OTR was built from community demand — and why live events are a business moat
  • The SBA principle that proves: if you only have one customer (or one platform), you don't have a business
  • How to reverse engineer your business from the problem you solve, not the platform you post on

Key Quotes

"Posting on social media is not a business strategy. It's a rental agreement — because you do not own the building." — Julie Lokun

"You're either the product or you're getting paid. Until you own your own ecosystem, you're playing their game." — Dominick Domasky

"Social media is the door. Your ecosystem is the house." — Julie Lokun

"Use it. Don't let it use you." — Dominick Domasky

"The entrepreneurs who are going to win this next decade are writing books, launching podcasts, building email lists, and creating the rooms where they make the rules." — Julie Lokun

️ Your Homework This Week

Pick one thing that moves you off rented land and onto something you own:

  • Write your first chapter
  • Start your email list
  • Record your first podcast episode
  • Plan your first live event or community meetup
  • Build or update your website with an opt-in

You don't have to build it all today. You just have to start.

Resources + Tools Mentioned

  • Meetup.com — community building + email list growth
  • Mighty Networks / Skool — community platforms you control
  • RSS Feed / Podcast Syndication — own your audio content across all directories
  • Stripe — sell directly from your own website
  • Thryv — proud sponsor of Cre8tive Con OTR
  • Cre8tive Con OTR — Boston | July 13 | One Financial Center

Who This Episode Is For:

This episode is essential listening for coaches, consultants, authors, speakers, and service-based entrepreneurs who are spending the majority of their time and energy on social media content — and wondering why their business isn't scaling. If you've ever felt at the mercy of an algorithm, this is your roadmap out.

Connect + Take Action

  • Follow The Creative Entrepreneur Podcast on Apple Podcasts and Spotify
  • Leave a review and tell us what you're building
  • Join the Cre8tive Con community and get your ticket to the next live event
  • Connect with Julie Lokun at getobsessedpod.com
  • Connect with Dominick Domasky and his publishing work www.motivatonchamps.com

Interested in being a guest on the Creative Entrepreneur Podcast?

Reach out : www.creativeenrepreneurpod.com


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