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Creative Characters · May 20 · 34 min

Marta Cerdà Alimbau on why design needs time.

What happens to creativity when designers are expected to work faster? In this episode, host Phil Garnham speaks with Barcelona-based designer and typographer Marta Cerdà Alimbau about the growing tension between speed, technology, and creating meaningful design work. Known for blending typography and illustration into expressive visual systems for global brands like Vogue, Nike, and The New York Times, Marta reflects on why doubt, memory, craft, and process still matter in an era shaped by automation and AI. You can find blog posts for this and other episodes at monotype.com/podcast.

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What happens to creativity when designers are expected to work faster?

In this episode, host Phil Garnham speaks with Barcelona-based designer and typographer Marta Cerdà Alimbau about the growing tension between speed, technology, and creating meaningful design work.

Known for blending typography and illustration into expressive visual systems for global brands like Vogue, Nike, and The New York Times, Marta reflects on why doubt, memory, craft, and process still matter in an era shaped by automation and AI.

You can find blog posts for this and other episodes at monotype.com/podcast.

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