Create Tomorrow, The WGSN Podcast

167. Gen Alpha and the Return of the Teen Magazine

June 30 · 27 min · 26.1 MB
0:00-27:08

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Join host Cassandra Napoli, Head of Consumer Forecasting at WGSN, in conversation with Paula James-Martinez, Founder and Editor-In-Chief of Cuqui Magazine, about what’s next for teen culture. They explore how the decline of teen-focused spaces, social media bans and shifting cultural behaviours are reshaping adolescence and how brands can connect authentically with young people by understanding what they want, giving them a voice and something they can claim.