Skip to content
Sign inOpen the app
Artwork for Create or Destroy: Reimagining Marketing with Seth Matlins
Create or Destroy: Reimagining Marketing with Seth Matlins · June 16 · 1 hr 10 min

Qualcomm's Don McGuire, on How A Narrative Shift Created 89% More Value

In Silicon Valley, value can be created or destroyed with every new technology and product innovation. Over his career, Don McGuire, EVP and CMO of Qualcomm, has seen waves of value creation and destruction. From Don’s POV and experience, the most significant destructive force in tech comes from complacency – companies wary of disrupting short-term profits trot out the same gameplan quarter after quarter. As a result, they stop innovating, fail to adapt outdated product strategies, and miss critical technological inflection points. Former industry leaders like Blackberry and Nokia are case studies in how market dominance can slip away, and value can be destroyed. Learn more about your ad choices. Visit podcastchoices.com/adchoices

0:00-1:10:37
Play in podnod

transcript

No transcript — this publisher did not publish one.

show notes

In Silicon Valley, value can be created or destroyed with every new technology and product innovation. Over his career, Don McGuire, EVP and CMO of Qualcomm, has seen waves of value creation and destruction.

From Don’s POV and experience, the most significant destructive force in tech comes from complacency – companies wary of disrupting short-term profits trot out the same gameplan quarter after quarter. As a result, they stop innovating, fail to adapt outdated product strategies, and miss critical technological inflection points. Former industry leaders like Blackberry and Nokia are case studies in how market dominance can slip away, and value can be destroyed. 



Learn more about your ad choices. Visit podcastchoices.com/adchoices

links1

more episodes

All episodes