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Crashing Up

#8 with Toby Howell - Tweets, Memes, and Emails

Jan 28, 2021 · 25 min · Season 1 · Episode 8 · 10.5 MB
0:00-25:54

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Randy Ginsburg (@GinsburgRandy) is joined by Toby Howell, a writer and social media lead at the Morning Brew, a daily business newsletter with over 2.5 million subscribers. He’s grown his personal Twitter account to almost 17,000 followers in less than sixth months by talking about Twitter strategy, building an online audience, and hating on LinkedIn.

They discuss the writing process behind the daily Brew, the difference between running a brand Twitter account versus a personal account, and the cold email that landed Toby the job in the first place. 

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If you liked this episode and want more content from me, subscribe to my newsletter Crashing Up where I share weekly thoughts and finds for curious, entrepreneurial minds. You can also check out my website randymginsburg.com or follow me on Twitter.