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Core Insights: Behavioural Science

Anchoring - the nudge plunging us all into debt

Oct 12, 2020 · 30 min · Season 1 · Episode 3 · 21.7 MB
0:00-30:08

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Trevor Barnes, host of Core Insights, interviews Neil Stewart, Professor of Behavioural Science, about a nudge - or sludge - that he discovered on his credit card statement. Anchoring is a well-established nudge with plenty of research confirming its existence. Here, Professor Stewart explains how it is affecting our credit card bill thanks to the minimum payment. For more on this, read Professor Stewart's article here.