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Conversations with MarTech · April 15 · 16 min

Lessons from a first-time CMO

It’s an interesting time to be a CMO. Marketing spend is under scrutiny, as it so often is, buying habits are changing and AI is threatening to upend a number of aspects of sales and marketing we thought we knew. All of that adds more complexity to a leadership role that already requires people skills, an analytical mind and a healthy dose of creativity. In this episode of Conversations with MarTech, we’re talking to Steven Quach, CMO at Pipedrive, about his first few months as a CMO. Episode guide 1:11: Meet Steven Quach 2:20: What did Steven learn in his first two quarters as a CMO? 4:56: What was surprising about the CMO role? 7:09: How is Steven approaching the role of AI in the marketing organization? 13:20: How do Steven and his team use being a challenger brand to their advantage? This podcast is produced by MarTech, a Third Door Media property.

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It’s an interesting time to be a CMO. Marketing spend is under scrutiny, as it so often is, buying habits are changing and AI is threatening to upend a number of aspects of sales and marketing we thought we knew.

All of that adds more complexity to a leadership role that already requires people skills, an analytical mind and a healthy dose of creativity.

In this episode of Conversations with MarTech, we’re talking to Steven Quach, CMO at Pipedrive, about his first few months as a CMO. 


Episode guide

1:11: Meet Steven Quach

2:20: What did Steven learn in his first two quarters as a CMO?

4:56: What was surprising about the CMO role?

7:09: How is Steven approaching the role of AI in the marketing organization?

13:20: How do Steven and his team use being a challenger brand to their advantage?



This podcast is produced by MarTech, a Third Door Media property.

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