41. Social Media Audit: How to Position Your Brand for Growth with Leia Love

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In this episode, I’m doing one of my favorite things — a real-time social media audit. I sat down with Leia Love, a salon owner and paramedical tattoo artist from Ohio, to walk through her Instagram page and help her refine her content strategy.

Leah has over 20 years of experience as a cosmetologist and now specializes in 3D areola tattooing for breast cancer survivors, a unique and powerful niche. But like many entrepreneurs, she’s faced challenges in showcasing her work on social media from being flagged for nudity to balancing multiple pages and deciding how to niche down.

Together, we worked through her bio, profile optimization, content strategy, and ways to create content that builds visibility without overwhelm.

✨ In this episode, you will learn:

• How to decide if you should focus on one page or multiple accounts
• Ways to optimize your Instagram bio so clients know exactly how to book you
• Why highlights matter and which ones every service provider needs
• Content tweaks that boost engagement, like captions, hooks, and testimonials
• Creative strategies to show your work while avoiding social media flagging

If you’ve ever struggled with clarity on Instagram or wondered how to position yourself as the go-to expert in your niche, this audit will give you plenty of practical steps you can apply right away.

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