Content Creation & Social Media Marketing for Women Entrepreneurs with 9-5s | The Side-HustlHER Podcast

32. How to Build a Profitable Email List (Even with Less Than 300 Subscribers!) with Dawn from Flodesk

Jul 15, 2025 · 50 min · Season 1 · Episode 32 · 36.5 MB
0:00-50:35

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If email marketing feels overwhelming or you think you need thousands of subscribers to see results — this episode will shift your perspective in the best way.

I’m joined by my friend Dawn Richardson, Product Education Manager at Flodesk and founder of Tech Savvy Creative, to break down how she turned a small, segmented email list into a six-figure revenue stream. Whether you're brand new to email marketing or looking to improve your strategy, this episode is packed with actionable gems.

In this episode, we cover:

  • How she built a six-figure business with just 250 email subscribers
  • Why segmentation is the secret to email marketing success
  • How to build a high-quality email list
  • The best opt-ins to use to grow your list
  • Best practices for sending, warming your domain, and analyzing your metrics
  • The surprising truth about open rates, click-throughs, and unsubscribes
  • Creative lead magnet ideas you can try this month

Links Mentioned:
👉 Try Flodesk free + get 50% off your first year with my link: www.cdcreativecoagency.com/flodesk

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 👉 Connect with Dawn on Instagram: @techsavvycreative

Tag us on IG if you tune in! @carliann.creative + @techsavvycreative

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📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk

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