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Content Creation & Social Media Marketing for Women Entrepreneurs with 9-5s | The Side-HustlHER Podcast

14. How to Pivot Your Content with Purpose with Soraya Orelien | Side Hustle Tips

Mar 11, 2025 · 1 hr 15 min · Season 1 · Episode 14 · 54.7 MB
0:00-1:15:59

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What happens when life throws you a curveball that completely shifts your path? Do you fight it, or do you surrender to the unknown and trust where you’re being led?

In this episode of The Side-HustlHER Podcast, I sat down with Soraya, a content creator, and NICU mom who turned one of the most challenging seasons of her life into her biggest breakthrough. From being laid off from her six-figure job to navigating an unexpected pregnancy and the heartbreaking loss of her son, Soraya shares how faith, surrender, and obedience helped her step into a purpose she never saw coming.

We get real about:

  • How losing her job pushed her to fully pursue content creation
  • Why pivoting in your brand and purpose is not failure—it's alignment
  • The role of faith in navigating seasons of uncertainty
  • How Soraya built a thriving online community after surrendering her own plans
  • Why showing up as your real self will always open the right doors

This episode is a must-listen for any woman feeling lost, unsure, or stuck in transition. If you’ve been waiting for a sign to trust God’s timing, this is it.

Follow Soraya on Instagram: @sheissolarya
Follow me for content and marketing tips: @carlidorlynn

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