Think Like a Broadcaster with Ronnie Higgins

Ronnie and Alex have always bonded over the concept of Content as a Product. Last week, Ronnie shared a new angle on the idea in his recent piece, What if broadcasting shaped content marketing instead of publishing? Alex and Ronnie talk about the core ideas in the article and then chat through how how Alex should apply them at Superpath. This episode is sponsored by Venngage. Take the report nobody finished reading and turn it into the thing people share. For this month only, take 30% off any Venngage plan with code SUPERPATH30, at venngage.com.