Communiqueso Podcast

Kate Attilio and Laura Ewan

Are you an in-house marketer feeling stuck because the marketing industry is moving faster than your firm? Are you lacking the freedom to test or implement what you learn through reading and professional development? Are you frustrated with the opportunities for growth available within your industry? YOU ARE NOT ALONE.

The Communiqueso Podcast seeks to inform, advise and inspire in-house marketers to challenge the status quo and create organizational change by sharing expertise and candid stories of success and failure. We bring you weekly marketing, communications, and career insight from professionals in the field who have who have leveraged their expertise and talent to create real change and advance the role of marketing within their organizations. These thought leaders and advocates have walked the walk, and now we're inviting them to talk the talk. Grab a chip and dig in.

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20 episodes
Updated Jun 23, 2016

Episodes20

Newest first

Jun 23, 2016 · 20 min
Double Dip: Sylvia Montgomery, CPSM
On Monday's episode, we welcomed Sylvia Montgomery, CPSM to talk to us about how original research can be used as a content marketing tool. For today's Double Dip, we're back with Sylvia to learn more about how her career, and how she went from a graphic designer to a brand and marketing expert in the professional services niche.
Jun 20, 2016 · 24 min
Original Research as a Marketing Tool
As consumers in a data-driven world, we are all more informed than ever before. Buying a new camera? Check out Consumer Reports. Thinking about trying a new restaurant? Not before seeing it's Yelp rating. Whether we know it or not, we're constantly conducting original research to learn more about companies, products, and services before we invest our time and money. But as marketers - or professional services firms - we don't always apply that same level of due diligence when making decisions that impact our clients or marketing strategies. Today we're excited to be chatting with Sylvia Montgomery, CPSM, Senior Partner with Hinge about conducting original research, and how you can leverage your findings to create value for your firm.
Jun 16, 2016 · 20 min
Double Dip: Susan Murphy
Susan has come a long way from being a shy English teacher to today, an inspirational presentation coach for AEC firms across the country. On today's double dip, she is sharing some great stories and advice she's learned along her glamorous journey.
Jun 13, 2016 · 24 min
The Power of a Good Presenter
As in-house marketers, we're often the go-to internal resource on coaching technical staff for presentations - be it for a client interview, speaking opportunity or internal meeting. And while most of us are natural-born communicators, presentations bring unique challenges. Before we can coach others, we must be great presenters ourselves. That's why we're excited to welcome Susan Murphy of Murphy Motivation and Training to the podcast this week to share her valuable insight surrounding her 20-years as a presentation coach.
Jun 9, 2016 · 17 min
Double Dip: Heather Davis
We're back with Heather Davis, Managing Director of Brand + Culture and MGAC, to learn about her career journey - and how a design background has led to her current marketing role in the AEC industry.
Jun 6, 2016 · 23 min
Braving Difficult Conversations in the Workplace
If you've made it to this point in your career and have never faced a difficult conversation in the workplace, I'd say you've most likely either avoided them or you're simply a lucky individual! Whether related to performance issues, personality conflicts, or a hostile work environment - these confrontational discussions are by no means easy, but extremely necessary. Learning how to face these direct conversations head on is an important step in everyone's career, and we're excited to be chatting with Heather Davis this week to hear about her experience and tactful approach.
May 26, 2016 · 21 min
Double Dip: Joanna Hoffschneider
On Monday's episode, we chatted with Joanna Hoffschneider about the challenges of taking on a new team and how to overcome them. Today, we're back with Joanna to hear more about her career as a marketer, the impact of her personal network, and why she's making the next year about getting back to the basics.
May 23, 2016 · 27 min
Taking On A New Team
Starting a new job is hard. There's a new culture to adapt to, and new projects and procedures to learn. And if you're a manager, you also have the challenge of taking on a new team. Today we'll be talking with Joanna Hoffschneider, industry vet and Vice President of Business Development and Marketing at Grimm + Parker, about how to turn your NEW team into YOUR team.
May 19, 2016 · 17 min
Double Dip: Mindy Hinsley, CPSM
We're back today with Mindy Hinsley, CPSM to learn more about her career experience and challenges.
May 16, 2016 · 20 min
Keeping the Strategic Plan Alive
Strategic planning. It's one of those things that we all know we should be doing, but don't always dedicate the time and resources true to our intentions. When done right, a strategic plan will act as a roadmap to not only plan for the future, but also guide and motivate each employee in their daily decisions. Today we're chatting with Mindy Hinsley, CPSM, about the value she sees in keeping the plan alive, and how to incorporate the strategic planning process into you everyday routine.
May 12, 2016 · 26 min
Double Dip: Kim Robertson, CPSM
On Monday's episode, we talked with Kim about her passion for mentoring and why she thinks marketers at every experience level should have one. we're back with Kim to learn more about her career, the lessons she's learned along the way, and what inspired her to start 1200 Miles Away – her highly successful lifestyle blog about marriage, military life, parenting a tween, and everything else life might throw at her.
May 9, 2016 · 23 min
Yes – You Need a Mentor
Mentoring. We all know we need it, but don't always make the time for it in our increasingly busy schedules. But mentoring isn't a luxury that should be reserved for our spare time, it's a necessary investment that deserves to be prioritized if you want to grow as a professional – and help others do the same. Today we'll be talking with Kim Robertson, CPSM, Senior Marketing Manager at MKK Consulting Engineers, about the value of mentoring, and being mentored, at every stage of your career.
May 5, 2016 · 18 min
Double Dip: Kathryn Bennett-Curtis, CPSM
On Monday's episode, we talked with Kathryn about different tactics she has found to improve the procurement process. Today we're back with Kathryn to learn about her interesting career path that ultimately landed her in the AEC world!
May 2, 2016 · 32 min
Streamlining Your Procurement Process
As a marketer or business developer in the AEC industry, you've no doubt spent your fair share of time dedicated to the procurement process. This deadline driven environment moves quickly, and oftentimes you're moving onto the next pursuit without giving much thought to the process you're following. Today, we're chatting with Kathryn Bennett-Curtis, CPSM about improving the procurement process by finding efficiencies that will lead to a higher hit rate and a happier team.
Apr 18, 2016 · 33 min
Get to Know CQ: Kate Attilio
For the second half of our Get to Know CQ series, we're back with a Double Dip style episode featuring the grand duchess of gifs herself – Kate Attilio, CPSM!
Apr 11, 2016 · 39 min
Get to Know CQ: Laura Ewan
In the past few months, we've had quite a few requests of folks wanting to get to know us (Laura and Kate) a little better. So - as promised, here is our first "double-dip-style" interview with Laura!
Apr 4, 2016 · 6 min
If You've Got It, Flaunt It!
We're so, so excited to announce that we've been selected to speak at SMPS Build Business: Synthesis, this August in Philadelphia! And in true Communiqueso style, the program will consist of interviews with top industry leaders from around the country. The catch? We plan to select the panel members based on YOUR suggestions! Listen to find out how you can nominate panelists, and participate in the conversation.
Mar 31, 2016 · 11 min
Double Dip: Kenda Salisbury, CPSM
Folllowing up on Monday's episode when we chatted with Kenda about negotiating skills, in today's episode we'll get to know Kenda a little better and learn about her career path.
Mar 28, 2016 · 14 min
Negotiating Like a BOSS
Negotiation. Just saying the word makes me uncomfortable. But why? Negotiation is what you make of it, from salary, to benefits, even memberships and professional development. And there is plenty of room for most of us to grow and improve. Today, we’re chatting with Kenda Salisbury, CPSM, Pacific Northwest Business Development Manager at Degenkolb Engineers to ease concerns and learn from her negotiating tactics. You know, like a BOSS.
Mar 24, 2016 · 19 min
Double Dip: Louise Boulton-Lear, CPSM
On Monday's episode, we talked with Louise about how to make the most out of corporate anniversaries while staying true to your brand. Today we're back with Louise to talk more about accountability, the role of humor in marketing, and the people who have had the biggest impact on her career.