The Power of Framing With Funmibi Ogunlesi

This episode features a conversation Funmibi Ogunlesi, interim Head of Messaging at NEON, an organization working to accelerate social movements through training, relationship building, incubation, and infrastructure support. It was recorded at the beginning of November 2023.

In her role, Funmibi supports the likes of campaigners and activist groups in communicating their issues with effective frames and powerful messages. She was part of the Framing Climate Justice project and was one of the writers of the Climate Justice guide. She’s since gone on to write guides for COP, including on Loss and Damage.

Amongst other things, Funmibi and I discussed the impact that different framing strategies can have on people’s perception of an issue, why pointing the finger at those responsible for the harms around us is essential, and how doing so can combat fatalism and help give people agency to act.

Additional links:

Visit the NEON website

The Framing Climate Justice project

The Climate Justice guide

Find more info about ULEZ here

Explore the Green New Deal Rising campaign

Watch the recording of “Attack, Engage or Ignore? The role of ‘the enemy’ in climate narratives” here