Cold Call

The Challenges of Commercializing Fertility

Nov 10, 2020 · 25 min · Episode 132 · 25.1 MB
0:00-25:35

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Entrepreneur Christy Jones is trying to create a new venture to help women preserve their eggs and postpone motherhood. But what would an egg-freezing service sell – and to whom?

Harvard Business School professor Debora Spar discusses the challenges of commercializing fertility in her case, “Extend Fertility: Conceiving the Market for Egg Preservation.”