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Cold Call

SmileDirectClub Looks Beyond Direct-to-Consumer Marketing

Jul 7, 2020 · 30 min · Episode 123 · 29.0 MB
0:00-30:03

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Harvard Business School professor Len Schlesinger and RSE Ventures Co-founder Matt Higgins discuss why direct-to-consumer channel businesses, like teledentistry company SmileDirectClub, must implement a strategy that moves them beyond DTC in order to thrive – and how to make that change. This episode is based on the Harvard Business School case, “SmileDirectClub: Better is Better.”