Cold Call

Netflix Wins Big by Betting on “House of Cards”

Oct 4, 2016 · 13 min · Episode 29 · 25.8 MB
0:00-13:14

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Before “House of Cards” was an internationally-renowned and critically acclaimed hit series, it was a total shot in the dark. Luckily for the small film studio behind it, Netflix saw it as a shot worth taking. Harvard Business School professor Anita Elberse discusses her case entitled “MRC’s House of Cards” — how the Emmy award-winning show flipped the script on standard television series production, brought binge-watching into the mainstream, and ushered in a whole new era of must-see programming.