Cold Call

LA Philharmonic Shows the American Symphony Orchestra Isn’t Dead Yet

Jun 27, 2018 · 22 min · Episode 74 · 32.3 MB
0:00-22:27

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The Los Angeles Philharmonic Orchestra faced real challenges, as all U.S. orchestras did: an aging subscriber base, disinterest from younger audiences, and development of a pipeline of donors for the future. Harvard Business School professor Rohit Deshpande discusses his case entitled “The Los Angeles Philharmonic Orchestra: Cultural Entrepreneurship” — how protagonist Deborah Borda positioned the orchestra for continued success, building on healthy financials, a celebrity music director (Gustavo Dudamel), the beautiful Walt Disney Concert Hall, and the development of a youth orchestra.