Ep. 171: Beat Baudenbacher on the Social Impact of Branding

May 17, 2022 · 54 min · Episode 171 · 51.9 MB

0:00-54:04

Streams straight from the publisher. podnod never proxies or re-hosts episode audio.

Beat Baudenbacher was born in Switzerland, where he grew up exposed to the dynamic artistic world through his mother and the rational lens through his surgeon dad. Always fascinated by words, he fell in love with typography, and dabbled in graphic design in high school. He did an exchange year in California with no intention of pursuing design, but after his dad mentioned that a friend’s daughter was attending Art Center, a lightbulb went off and he scrambled to create a portfolio. A serendipitous trip to a bookstore led him to a job at Attik, where he met future co-founder of entertainment branding studio, loyalkaspar, David Herbruck. Since founding loyalkaspar, Beat has pushed the thinking around branding and marketing, and written an upcoming book, Somewhere Yes, that dives into how we move through this world that is shaped by branding.

Images, links and more from Beat!

Clever is hosted and produced by Amy Devers, with editing by Rich Stroffolino, production assistance from Ilana Nevins and Anouchka Stephan, and music by El Ten Eleven.

If you enjoy Clever we could use your support! Please consider leaving a review, making a donation, becoming a sponsor, or introducing us to your friends! We love and appreciate you!

SUBSCRIBE - listen to Clever on any podcast app!

VISIT - cleverpodcast.com for transcripts, images, and 200+ more episodes

SAY HI! - on Instagram & LinkedIn @cleverpodcast @amydevers

Hosted on Acast. See acast.com/privacy for more information.