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CIM Marketing Podcast · July 15 · 1 min

Sneak peek: The AI strategy gap

Why are 40% of marketers not expecting ROI from AI until 2030, and what does that reveal about the AI strategy gap in marketing? In this episode of the CIM Marketing Podcast, host Ben Walker is joined by Jemma Conner, Associate Director at YouGov, Jamie Credland, CEO of World Media Group, and James Delves, Head of PR and External Affairs at CIM to unpack new CIM research on AI in marketing. Together, they explore why larger organisations are racing ahead with AI, why SMEs are struggling to see returns, and why Gen Z is actually the most sceptical generation when it comes to AI-generated content. Can’t wait for the full episode on Thursday? Check out the CIM Content hub now for all things marketing.

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Why are 40% of marketers not expecting ROI from AI until 2030, and what does that reveal about the AI strategy gap in marketing?

In this episode of the CIM Marketing Podcast, host Ben Walker is joined by Jemma Conner, Associate Director at YouGov, Jamie Credland, CEO of World Media Group, and James Delves, Head of PR and External Affairs at CIM to unpack new CIM research on AI in marketing. 

Together, they explore why larger organisations are racing ahead with AI, why SMEs are struggling to see returns, and why Gen Z is actually the most sceptical generation when it comes to AI-generated content.

Can’t wait for the full episode on Thursday? Check out the CIM Content hub now for all things marketing.

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