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Beijing has rolled out a comprehensive package of financial incentives — highlighted by a 15 percent consumer subsidy of up to 500 yuan ($75.2) per item — to boost purchases of smart glasses and unleash the potential of next-generation intelligent terminals.
北京推出一揽子财政激励政策，其中亮点是消费者购买智能眼镜可享受 15% 补贴，单件补贴上限 500 元（折合 75.2 美元），以此拉动智能眼镜消费，释放下一代智能终端的市场潜力。
Under the 2026 implementation guidelines for digital and smart product subsidies issued by the Beijing Municipal Commerce Bureau, this direct subsidy applies to the final sales price of eligible smart eyewear.
北京市商务局印发《2026 年数字智能产品补贴实施细则》，该项直接补贴按照符合条件的智能眼镜实际销售价格核算。
To further stimulate the market, the capital is offering up to 1 million yuan to enterprises that open retail locations such as Asian, Chinese mainland or Beijing debut stores, flagship stores and innovative concept stores.
为进一步激活市场，北京对开设亚洲首店、中国大陆首店、北京首店、旗舰店、创新概念店等门店的企业，最高给予 100 万元支持。
Equal rewards are available for hosting new product launches or developing cross-branded merchandise featuring renowned intellectual properties.
举办新品首发活动、联合知名 IP 开发跨界联名商品，同样可申请同等额度的资金奖励。
The municipal government is also providing substantial backing for commercial innovation.
北京市政府同时大力扶持商业创新项目。
Projects creating international consumption experience spaces or landmark theme stores in key business districts, tourist areas and transportation hubs can receive up to 20 million yuan in support.
在重点商圈、旅游景区、交通枢纽打造国际消费体验空间或标杆主题门店的项目，最高可获得 2000 万元扶持资金。
Additionally, retailers expanding their range of tax-free goods are eligible for financial rewards of up to 4 million yuan annually.
此外，扩充免税商品品类的零售企业，每年最高可申领 400 万元奖励。
Meanwhile, to encourage enterprises to build online marketing systems, companies investing in new models and technologies — such as livestreaming e-commerce, instant retail and artificial intelligence — can secure up to 1 million yuan, covering up to 50 percent of their approved actual investment.
与此同时，为鼓励企业搭建线上营销体系，投入布局直播电商、即时零售、人工智能等新模式新技术的企业，最高可获得 100 万元补贴，补贴比例不超过核定实际投资额的 50%。
The city will also assist local enterprises in exploring international markets through subsidies for overseas exhibitions, product certifications and patent applications.
北京还将通过补贴境外参展、产品认证、专利申请等费用，助力本土企业开拓国际市场。
This policy push comes as the smart wearable sector experiences explosive growth.
出台上述政策之际，智能穿戴行业正迎来爆发式增长。
According to market research firm Runto, China's smart glasses retail sales reached 909,000 units in the first half of 2026, generating 1.88 billion yuan in revenue.
市场调研机构洛图科技（Runto）数据显示，2026 年上半年国内智能眼镜零售销量达 90.9 万台，销售收入 18.8 亿元。
Furthermore, global technology research firm Omdia noted that global AI glasses shipments reached 8.7 million units in 2025, a year-on-year increase of 322 percent, with China ranking as the world's second-largest market.
全球科技研究机构 Omdia 的数据显示，2025 年全球 AI 眼镜出货量 870 万台，同比增长 322%，中国是全球第二大市场。
Capitalizing on this rapid expansion, domestic tech companies are accelerating their product iterations.
乘着行业快速扩张的势头，国内科技企业正在加快产品迭代。
Chinese AI and augmented reality brand Rokid recently unveiled its latest generation of smart eyewear.
国内人工智能与增强现实品牌 Rokid（若琪）近期发布新一代智能眼镜。
Zhu Mingming, founder and CEO of Rokid, indicated that the smart glasses industry has reached a crucial inflection point for mass adoption.
Rokid 创始人兼首席执行官祝铭明表示，智能眼镜行业已经走到规模化普及的关键拐点。
He noted that personal AI terminals are rapidly evolving from simple information prompt tools into next-generation human-computer interaction platforms.
他提到，个人 AI 终端正快速从简单的信息提示工具，演进为下一代人机交互平台。
As shipment volumes multiply, Zhu pointed out that the core of market competition has fundamentally shifted from whether a device can display information to how well it can present it.
祝铭明指出，随着出货量快速增长，市场竞争的核心已经发生根本转变：不再比拼设备能否展示信息，而是信息呈现的效果优劣。
In this emerging paradigm, AI is tasked with understanding user intentions, while the glasses serve to translate complex information into intuitive visual content without leaving the user's real-world field of view.
在这一新模式下，AI 负责理解用户意图，智能眼镜则把复杂信息转化为直观的视觉内容，叠加在用户真实视野之中。
To achieve this, companies are enhancing practical functionalities.
为实现这一目标，厂商持续打磨实用功能。
For instance, the upgraded Rokid Glasses 2 integrates audio recording with first-person visuals to generate meeting summaries and to-do lists.
例如，升级后的 Rokid Glasses 2 可同步录音与第一视角画面，自动生成会议纪要和待办清单。
It also features a 12-megapixel imaging system with HDR and anti-shake capabilities.
这款眼镜搭载 1200 万像素成像系统，支持高动态范围成像与防抖。
Meanwhile, the Rokid Ring addresses interaction challenges by introducing micro-gesture controls while supporting health monitoring functions.
配套的 Rokid Ring 指环则通过微手势操控解决交互难题，同时搭载健康监测功能。
To support these new interaction methods, manufacturers are actively building application ecosystems.
为适配全新交互方式，厂商积极搭建应用生态。
Rokid has detailed its collaborations with various platforms, such as partnering with Qoder for AI programming tasks, and teaming up with Rednote and Meituan to bring local service searches and delivery alerts into the user's view.
Rokid 公布了与多个平台的合作：联合 Qoder 实现 AI 编程，携手 Rednote、美团，把本地生活搜索、外卖提醒投射到用户视野里。
Looking ahead, data from market research firm Runto indicate that China's full-year smart glasses shipments are projected to reach 3.2 million units in 2026.
展望后市，洛图科技预测，2026 年中国智能眼镜全年出货量将达到 320 万台。
Globally, the firm's data show shipments are expected to surpass 13 million units this year — a massive leap from a mere 830,000 units in 2023 — marking the industry's official crossing of the threshold into large-scale commercialization.
该机构数据还显示，今年全球出货量有望突破 1300 万台，对比 2023 年的 83 万台大幅跃升，标志行业正式迈入大规模商业化阶段。
incentive /ɪnˈsentɪv/n. 激励；奖励
eligible /ˈelɪdʒəbl/adj. 符合条件的；合格的
inflection /ɪnˈflekʃn/n. 拐点；转折
paradigm /ˈpærədaɪm/n. 范式；模式