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Careers Unwrapped · Feb 4, 2025 · 32 min

How AI is Transforming Marketing in 2025, Expert Insights from Guy Hanson of Validity

In this episode of Careers Unwrap, host Mark Fawcett welcomes Guy Hanson, Vice President of Customer Engagement at Validity, a renowned expert in digital marketing and data management. Join them as they explore: The evolving landscape of AI in marketing from "wow" and "now" The critical role of data in modern marketing How data literacy shapes future marketing career success The importance of an omnichannel marketing approach What hiring managers look for beyond technical skills The rapid evolution of marketing technology Guy Hanson is the Vice President of Customer Engagement at Validity and a distinguished expert in digital marketing and data management. With over three decades of experience evolving from mainframe computing to modern digital marketing, Guy has played a pivotal role in shaping how businesses leverage data for customer engagement and growth. As a sought-after industry speaker who has presented at more than 100 events, he brings deep expertise in email marketing optimization, data literacy, and the strategic application of AI in marketing. Guy is particularly noted for his ability to bridge the technical aspects of data management with practical business outcomes, making him a valuable voice for both marketing practitioners and business leaders navigating the rapidly evolving digital landscape. If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and YouTube Podcasts, instructions on how to do this are here. Connect with Guy Hanson LinkedIn Connect with Mark Fawcett LinkedIn We Are Futures Careers Unwrapped is handcrafted by our friends over at: fame.so Check out our three most downloaded episodes: From Dreams to Reality: Camila Holden-Ayala’s Journey to Senior Account Manager at Broadcast Revolution How to Kickstart your Career by Asking Questions with Bhushan Sethi, Partner at Strategy& Make Mistakes… Then Learn From Them! With Rahul Moodgal, Director of Parvus Asset Management Previous guests include: Phil Harding, archaeologist from Time Team; Deborah Meaden, investor on Dragons' Den; Andrew Barnabas, musical composer; Fiona Campbell of BBC Iplayer & BBC Three; Emma Keller of Nestlé; Nick Telson-Sillett, entrepreneur, an angel investor, a podcaster, a startup mentor, and a public speaker; Tessa Clarke, Co-founder & CEO of Olio; Peter Hopwood, Global Tedx Storytelling and Speaker Coach; If you are interested in joining Careers Unwrapped as a guest, please complete this form: fame.so/waf-guest

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In this episode of Careers Unwrap, host Mark Fawcett welcomes Guy Hanson, Vice President of Customer Engagement at Validity, a renowned expert in digital marketing and data management.
Join them as they explore:

  • The evolving landscape of AI in marketing from "wow" and "now"

  • The critical role of data in modern marketing 

  • How data literacy shapes future marketing career success

  • The importance of an omnichannel marketing approach

  • What hiring managers look for beyond technical skills

  • The rapid evolution of marketing technology

Guy Hanson is the Vice President of Customer Engagement at Validity and a distinguished expert in digital marketing and data management. With over three decades of experience evolving from mainframe computing to modern digital marketing, Guy has played a pivotal role in shaping how businesses leverage data for customer engagement and growth. As a sought-after industry speaker who has presented at more than 100 events, he brings deep expertise in email marketing optimization, data literacy, and the strategic application of AI in marketing. Guy is particularly noted for his ability to bridge the technical aspects of data management with practical business outcomes, making him a valuable voice for both marketing practitioners and business leaders navigating the rapidly evolving digital landscape.

If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and YouTube Podcasts, instructions on how to do this are here.

Connect with Guy Hanson
Connect with Mark FawcettCareers Unwrapped is handcrafted by our friends over at: fame.so

Check out our three most downloaded episodes:

Previous guests include: Phil Harding, archaeologist from Time Team; Deborah Meaden, investor on Dragons' Den; Andrew Barnabas, musical composer; Fiona Campbell of BBC Iplayer & BBC Three; Emma Keller of Nestlé; Nick Telson-Sillett, entrepreneur, an angel investor, a podcaster, a startup mentor, and a public speaker; Tessa Clarke, Co-founder & CEO of Olio; Peter Hopwood, Global Tedx Storytelling and Speaker Coach; 

If you are interested in joining Careers Unwrapped as a guest, please complete this form: fame.so/waf-guest
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