Mike Fernie - Leaving DriveTribe and Going Solo

Mike Fernie spent 8+ years at DriveTribe, became Head of Video, and helped build some of the channel’s most-loved nerdy engine deep dives — now he’s gone solo on his own YouTube channel. We talk Clarkson/Hammond/May behind-the-scenes, how YouTube actually rewards consistency, and what Mike’s building next (including a big-turbo XJS and the infamous V10 MX-5). https://www.youtube.com/Mike_Fernie Enjoy. Show Notes: 00:00 Mike Fernie: the quick backstory (engineering → car media) 03:06 Leaving DriveTribe: why he went solo (and what changes) 06:05 Making videos people actually finish: workflow + production choices 08:56 What the audience really responds to: retention, comments, feedback loops 12:10 DriveTribe’s evolution: what worked, what got harder over time 14:58 From mech eng to car journalism: how Mike got in 18:02 Did DriveTribe change car YouTube / car journalism? 20:55 The next phase of content: personal brands vs “channels with presenters” 23:54 Favourite videos + experimenting creatively (what he’d do more of) 56:00 Icon cars: reliability, running costs, and what’s actually worth owning 1:00:48 Mike’s car taste: the stuff he’s drawn to (and why) 1:04:09 Project car plans: ambitions, budgets, and “bad ideas” 1:08:54 The business of YouTube: strategy, revenue, sustainability 1:12:19 Dream gig: building engines with an OEM / real R&D access 1:18:41 Engine design shifts: what’s changed (and what’s coming back) 1:25:14 High-speed records: what’s possible now, what’s myth 1:31:57 Five-car garage: the keeper list + standout car journeys Learn more about your ad choices. Visit podcastchoices.com/adchoices