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Hey, Podcasters!
Think about the last time you checked out a new podcast.
You hit play…and within a minute or two, you decided whether to keep listening or move on.
That’s not unusual. In fact, a huge chunk of listener drop-off happens in the first few minutes of an episode!
Your intro is your podcast's first impression!
What Your Intro Needs to Do
A good intro is about giving listeners a reason to stay.
At its core, your intro should:
- Introduce who you are and what your show is about
- Preview what this episode will cover
- Clearly state what the listener will get out of it
You can add music or a short CTA, but those are optional.
Keep It Simple (and Short)
Most great intros are just 15–30 seconds.
One small shift makes a big difference: don’t just say what the episode is about, say what the listener will walk away with.
If you want examples, templates, and a full breakdown, read the guide:
And if you want more on creating a great podcast intro, check out this episode of Podcasting Q&A!
Have a question for Megan? Send a text!
That's all for this week! Thanks for listening & keep podcasting!
