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Alban's Conspiracy Episode with Arielle Nissenblatt

Apr 15, 2022 · 54 min · Episode 74 · 40.0 MB
0:00-54:52

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Welcome Arielle Nissenblatt

Follow up

  • Last week we talked about Spotify's new TikTok style podcast discovery. If you'd like to check it out on iOS open Safari and go to spotify:internal:podcastclips
  • Apple Podcasts Releases Follower Numbers
    • Followers = clicked the ⊕ follow button (similar to download numbers)
    • Listeners = listened to 1 second (22%, 18%, 22%)
    • Engaged listener = 20min or 40% of episode (14%, 14%, 20%)
  • ACast Spam turned up to 11
    • One podcast consultant reporting that Acast had spammed his client within seconds of signing with a competitor. 
    • A majority of Acast’s mailings seen by Podnews omit a physical postal address, which is required by US law. 
    • One unsolicited Acast email claims that “you subscribed to our newsletter via the beefree·io website”, but BeeFree has denied any affiliation with Acast. 
    • Acast’s emails also reference Mailup Inc; but mail headers reveal that Acast’s emails are sent using a competitor, Mailgun (via customer·io).
    • Hit Spam early and often

Topics

  • Spotify is promoting fake music artists
    • Spotify builds platform on the back of top music artists
    • Spotify convinces users to use their playlists
    • Spotify creates their own content and promotes it in their playlists
    • Artists are left with no distribution and no money
  • Buzzsprout Platform Stats
    • +5.8% listens across the platform
    • Apple is up to 37.4%, Spotify to 27.9%
      • Spotify users listening to less podcasts (Edison Research)
      • Or Spotify favoring owned content?
    • Podcast download charts
      • Top 1% - 3,994
        Top 5% - 795
        Top 10% - 335
        Top 25% - 93
        Top 50% - 30
  • How do Apple Podcasts charts work?
    • listening
    • follows 
    • completion rate
    • Ratings, reviews, and shares
  • WNYC built a bot to get their shows into Apple Podcasts
    • NPR monitored when their show fell out of the rankings, ran Facebook ads to get it back, then turned them off
    • Alban heard this story at Podcast Movement
    • NPR issued a statement
    • WNYC
  • We'll be heading to two conferences next month, and we'd love to see you there!
  • Value4Value + Review

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Thanks for listening and Keep Podcasting!