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Business Wars

The North Face vs Patagonia - Eco-Samurai | 6

Apr 13, 2020 · 24 min · Season 32 · Episode 6 · 23.8 MB
0:00-24:52

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It’s 2010 and Yvon Chouinard is about to give Patagonia’s executives their toughest challenge yet: telling people to buy less Patagonia gear.

Meanwhile, The North Face is playing catch up on environmental responsibility with a spate on new initiatives.

But soon, the two rivals will find themselves coming together to battle a common foe.


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