Netflix vs Blockbuster Revisited - Binge | 6

May 15, 2019 · 23 min · Season 18 · Episode 6 · 22.1 MB

0:00-23:02

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Hollywood execs thought Netflix was crazy to give up advertising and spin off opportunities by letting viewers flop on a couch and watch a whole season of a show all at once. But Netflix knew it was onto something. All of their studies and focus groups revealed something new: viewers who binged content formed an emotional attachment to Netflix.

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