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Artwork for Business Wars
Business Wars · Sep 2, 2019 · 25 min

Harley and the Biker Wars - Live to Ride | 6

By the early 1980s, Harley-Davidson is fighting to survive. Japan has glutted the American market with bikes, creating a war Harley can’t fight alone. The company turns to the U.S. government. It’s something they tried in the ‘50s with no success, but now there’s a man in the White House who loves the all-American Milwaukee brand. In the years ahead Harley stands tall, surviving all manner of battles. But there’s one foe that never stops: time. The company needs to appeal to a new generation of young riders who may not be attracted to Harley hogs — or motorcycles at all. It’s yet another vexing chapter for the 116-year-old company that refuses to die. Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

0:00-25:07

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show notes

By the early 1980s, Harley-Davidson is fighting to survive. Japan has glutted the American market with bikes, creating a war Harley can’t fight alone. The company turns to the U.S. government. It’s something they tried in the ‘50s with no success, but now there’s a man in the White House who loves the all-American Milwaukee brand.

In the years ahead Harley stands tall, surviving all manner of battles. But there’s one foe that never stops: time. The company needs to appeal to a new generation of young riders who may not be attracted to Harley hogs — or motorcycles at all. It’s yet another vexing chapter for the 116-year-old company that refuses to die.


Support us by supporting our sponsors!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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